AI Insights · Timothy · January 2022
Top 5 Social Apps on Android in South America Q4 2021
In Q4 2021, Instagram, TikTok, Facebook Lite, TikTok Lite, and Facebook saw varying trends in downloads, revenue, and active users in South America. Sensor Tower provides detailed insights.
The fourth quarter of 2021 showcased interesting trends among the top 5 social apps on the Android platform in South America. Here’s a closer look at the performance of Instagram, TikTok, Facebook Lite, TikTok Lite - Save Data, and Facebook.
Instagram experienced a notable increase in weekly downloads towards the end of the quarter, peaking at approximately 1.2M in the final week of December. Revenue demonstrated a downward trend, starting at around $6.7K and ending at $3K. Active users displayed a steady climb, reaching over 116M by the end of the year.
TikTok exhibited strong revenue growth, peaking at about $158K in the week of December 20. Downloads surged significantly in the same week, hitting 1.25M. Active users showed a moderate increase, ending the quarter with almost 78.5M users.
Facebook Lite maintained a steady download rate, with numbers fluctuating around the 500K mark throughout the quarter. Active users saw a slight decline, falling from 38.2M in late September to 36.7M by the end of December.
TikTok Lite - Save Data saw a decline in downloads, from a high of 598K in mid-October to around 478K in the last week of December. Active users followed a similar trend, decreasing from 24.7M to 20.4M over the same period.
Facebook observed a steady pattern in downloads, with numbers hovering around 430K weekly. Revenue peaked at approximately $65K in the week of December 20. Active users saw a slight decline, ending the quarter with 134M users.
These insights come from Sensor Tower, where you can find more detailed data and analysis on app performance.
